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ICA Conference 2017
‘The New Customer Equation’ 2017 ICA conference will focus on the insights from the 2016 MPDAA SARA Research, providing a framework for discussion and analysis at our popular business sessions. A range of fellow exhibitors and industry experts will examine how to deliver new customers to your business and how to increase the frequency and value of visits to independent cinemas in Australia.

For the first time, ICA will also be introducing an afternoon of more intensive training sessions on Monday 1st May designed for independent operators and their senior staff to have a deep dive into specific areas of cinema operations, marketing and finance. 


The annual Independent Cinemas Australia (ICA) Conference is the ‘must attend’ event on the film industry calendar for everyone seeking to connect with independent cinema owners, distributors and suppliers. With ICA representing over 80% of commercial independent cinema owners, and over 830 screens in Australia and New Zealand, we are well placed to introduce members and suppliers and help facilitate successful and profitable partnerships across the independent cinema sector. 

REGISTER NOW for ICA Conference 2017 (editable Word doc registration form

To Download Conference Draft Program CLICK HERE

For Conference Accommodation please contact Brad Thomas at Travel Partners who has secured special rates for delegates at nearby hotels.

Brad Thomas
Tel:    02 9280 3767
Mob: 0403 941 184
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.



Peter Drinkwater from Screen Audience Research Australia and House of Brand will outline key actions indie exhibitors can take right now to improve attendance and profitability by increasing perceived value in your brand and the customer's experience of your cinema.

Martin Grunstein, The Customer Service Expert, will outline how you and your team can convert these actions into customer service that delivers measurable results at the Box Office and Candy Bar.


We are delighted to announce presentations from major studios including Disney, Fox, Paramount, Roadshow, Sony, Universal and indie distributors Icon, Transmission, eOne and Madman.

We Feature SUPPLIER PRESENTATIONS on the latest innovations from Gold Sponsor Christie, together with Hoyts Cinema Technology Group and Hollywood Software including our 20:20 Exhibitor Training Intensive.

Anthos Simon, General Manager for Silver Sponsor, Edge Digital Technology will present a case study on how Event Cinemas have innovated 'front of house' deploying a digital signage system and tailored content to better attract patrons and increase per capital spend


Dev Verhoevan from Deakin University will give an update on fascinating research into indie cinema pricing followed by a panel discussion on this hotly debated topic.


The ICA Conference will again feature thought provoking sessions directly relevant to the business of exhibition.

Andrew Cloke, partner from Price Waterhouse Coopers, will present on Getting Your Cinema Ready For Sale or Succession - a must for every exhibitor whether a family business, multi-site circuit or both!

Don't miss out! Join us at Dendy Opera Quays Sydney for ICA Conference 2017.

For sponsorship enquiries contact Adrianne Pecotic This email address is being protected from spambots. You need JavaScript enabled to view it. 
0414 664 566
Spaces are limited


Feedback from ICA Member on 2016 Conference


 ICAA Conference 2016

2016 ICAA Conference Program

Sessions included:

•    9 distributor presentations including our Gold Sponsor 20th Century Fox
•    Keynote addresses on the Media Entertainment Outlook from PWC and cinema innovation case studies at home and abroad from award winning independent exhibitors John Kelly and Michael Smith
•    The latest developments in cinema operations from Christie Digital Systems, and in point of sale from the Vista Group
•    A tour of the Superpop factory featuring special ‘one day only’ equipment offers and prices for exhibitors attending on the day
•    ACCC Update on new protections for small business on unfair business contracts
•    A forum on Australian Women In Film in support of the Natalie Miller Fellowship, featuring an expert panel and case study on the success of The Dressmaker.


The Dressmaker Case Study included a Movio presentation on the significance of our female audience


The Dressmaker Audience Evolution Analysis (video of Movio case study presentation. Note there is an audio issue with the video that has minimised as much as possible)


Industry members gathered at the Gala Dinner on the final night gave a standing ovation to Allan Stiles, Managing Director of Grand Cinemas. Allan was presented the ICAA Lifetime Achievement Award by Marc Wooldridge Managing Director of Twentieth Century Fox who commended Allan on over 50 years contribution to and outstanding achievements in the film industry with Grand Cinemas.


 Allan Stiles with Marc Wooldridge, Managing Director 20th Century Fox

 “I feel very humble & honoured to receive this prestigious award & to be recognised for my contribution & benevolence to the industry by my Peers for just doing what I love.” Said Allan on receiving his award.


The CEO Award for Outstanding Service to Independent Cinema was awarded to Denis Parkes.

Denis Parkes with Adrianne Pecotic, CEO ICAA 

Denis Parkes is proud owner and hands on manager of The Picture Show Man Theatre in Merimbula NSW a modern two screen complex.  Denis is a long standing member of ICAA and is a past president.  Denis was awarded the ICAA Lifetime Achievement Award in 2008 and very proud to now be the recipient of the CEO Award for Outstanding Service to Independent Cinema. Denis is Chairman of the committee to establish the Mark Sarfaty Cinema and Performing Arts Benevolent Fund, working tirelessly through red-tape for 5 years to get charity status for the fund.




Dendy Cinemas


The 2015 ICAA Conference brought delegates together in Sydney at beautiful Dendy Cinemas Opera Quays. The theme of the conference was Redefining the Cinema Experience and focused on the core business of content and marketing against the backdrop, challenges and rewards of full digital conversion. It provided delegates with information on how to help their businesses be robust, financially sustainable and deliver the most engaging, relevant and valuable cinema experience into the future.


Download 2015 Conference Agenda: CLICK HERE

The 2014 Conference had the theme of Growing The Market and saw the launch of the My Cinema Marketing Platform. The platform brings ICAA member exhibitors together in a national umbrella circuit featuring a national brand identity. In 2015 we saw the launch of the My Cinema Premiere initiative, a new special event preview screening series at independent cinemas in a premium environment. The launch title for this exciting initiative was the new Australian feature ‘LAST CAB TO DARWIN’. To read more CLICK HERE



ICAA Lifetime Achievement Award

Mr Russell Anderson, Sales Director, 20th Century Fox was the 2015 recipient of ICAA's award for Lifetime Achievement for Independent Cinema.  The Award was presented by Mr Bob Parr, Wallis Cinemas.



Mark Sarfaty CEO Award

In memory of the late Mark Sarfaty, ICAA's inaugural CEO, the ICAA CEO this year recognised Bob Parr for his outstanding work for and on behalf of Independent Cinemas. The award was presented by Mr Russell Anderson, 20th Century Fox.


 Russell Anderson & Bob Parr

Previous ICAA Award Winners



ICAA Lifetime Achievement Award

Mark Sarfaty CEO Award for Outstanding Service to Indie Cinemas



Allan Stiles

Russell Anderson

Denis Parkes

Bob Parr


Leo Catalano

Robert Reeve


Antonio Zeccola

Kieren Dell


Robert Ward

Ross Entwistle & Barry Peak – Inaugural Award


Lorna Wallis



Natalie Miller



Andrew Pike



Denis Parkes



Join ICA Now and benefit from Conference 2017 Member Registration Rates, simply contact the Secretariat for an Application Form.



Pauline Negline
P: 02 9858 1179
F: 02 8569 0119
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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